Ancient Sage: naming and logo, by Matash

Naming and logo

Ancient Sage: We’re launching a new incense brand in the United States. We need a name, and a logo people will remember.

Matash: Incense is one of the oldest rituals there is. The name should sound like it.

Matash: Ancient Sage.

Matash: Sage, the herb. Sage, the wise one. Ancient, because the ritual is.

Matash: Then a mark made of one letter: an old a, with a small vessel resting where an accent would sit.

Matash: Two lockups. Nothing more.

Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.

Related work: Earthpharm and Nela.