
Ancient Sage: We’re launching a new incense brand in the United States. We need a name, and a logo people will remember.
Matash: Incense is one of the oldest rituals there is. The name should sound like it.
Matash: Sage, the herb. Sage, the wise one. Ancient, because the ritual is.
Matash: Then a mark made of one letter: an old a, with a small vessel resting where an accent would sit.
Matash: Two lockups. Nothing more.
Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.
Related work: Earthpharm and Nela.