Earthpharm: We’re a preclinical biotech in Bengaluru. We need a strong wordmark, and a logomark we can repeat everywhere: slides, papers, posters, the lab door.
Matash: A mark that has to live in a slide footer and on a poster should be one shape, drawn once.
Matash: Two leaves make a capsule.
Matash: Earth in the leaves, pharma in the capsule, and a stem to root it. It reads at any size, and it repeats without tiring.
Matash: Then the name, in capitals built from the same geometry. The H lends its second stem to the P, so Earth and Pharm hold together as one word.
Matash: A palette that reads clinical without going cold. One warm colour, kept back for the thing on a page that must be seen.
Matash: From the mark, three patterns: for covers, for linings, for the quiet corners of a slide.
Matash: On paper, as designed.
Matash: There’s a slide system too. That one stays inside the company.
Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.
Related work: Ancient Sage and Milestone.