Mysore Milk Bar

Mysore Milk Bar: brand, packaging and the space, by Matash

Mysore Milk Bar

Name to outlet, with Studio Nalmé

Mysore Milk Bar: We have a name: Mysore Milk Bar. We want it to feel like the stamp papers and official documents of the old Mysore State, under the Wodeyars.

Matash: Then it should look issued, not designed.

Matash: And the seal was already there.

Matash: The Gandabherunda, an ancient mythical two-headed creature.

The Gandabherunda, an ancient mythical two-headed creature, drawn in blue from an old stone carving
Drawn by us, in the brand’s blue, from an old stone carving.

Matash: Mysore has carried it for centuries. We redrew it like an old lithograph, among coffee leaves and cherries, and set it in a postage stamp.

The Mysore Milk Bar stamp, blue on cream
The stamp in cobalt on cream
The stamp in cream on blue

Matash: The name sits under it, in Kannada and in English.

The Mysore Milk Bar mark with the name in Kannada, cobalt on cream
The mark with the name in English, cobalt on cream

Matash: And the name stands on its own, between two rules, like the heading of an old document.

The Kannada wordmark, blue on cream
The English wordmark, blue on cream

Matash: On every table, the same hand: a menu and two standees, drawn in the line of the mark.

Standee in blue: panaka, savoury drinks, juices and spritzers, with line drawings
Standee: juices and panaka
Table menu in cream: coffee and milk drinks, with drawings of a coffee grinder and a cup
Table menu: kaapi and haalu
Standee: Your Daily Coffee Fix, with a drawing of a filter coffee set
Standee: Your Daily Coffee Fix

Matash: Then the cafe itself, with Studio Nalmé, a premier earth architecture studio. They build with unique, local and sustainable materials.

Matash: The stamp’s arch became the doorways. Its blue runs through the room.

The Mysore Milk Bar outlet from the street, as designed by Studio NalméAn arched doorway into the cafe, in the evening, as designedInside the cafe: the counter, the ceiling and the seating, as designedThe arches along the cafe by day, as designed

Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.

How we build outlets, with Studio Nalmé

Related work: Nela and Bhima’s Foods.